LinkedIn Transformation Program
How to build your LinkedIn presence, establish authority and earn influence
You have seconds to make a great first impression. What impression is your LinkedIn profile making right now?
Is it helping you to be known, remembered and chosen by more people in your target market?
Whether you are looking for new clients, new contracts or opportunities, your audience are looking for you online. If you cannot be found and get lost in the crowd, how will they know how perfect you are for them?
LinkedIn is the largest professional social network and a publishing platform among other things, and is the go to tool for many professionals. A well-written profile will show up on Google and could even out-rank your website.
Do you struggle to write about yourself?
Talking about your career achievements, qualifications and expertise can be a challenge, as we try to balance our personal brand, career brand and our ego. We either go straight into tooting our own horn, which may appear arrogant, or we skirt around it and miss the mark completely. There is a fine art to positioning yourself as the expert you are, while focussing on your ideal client. Throw the 'Tall Poppy Syndrome' out of the window and build a strong personal professional brand that connects with your audience, through our proven formulas, framework and expert support.
Overwhelmed or confused?
Using tools such as LinkedIn can be daunting and often people don't do anything for fear of looking unprofessional.
Get your LinkedIn presence under control through expert support, tutorials and templates, through our 12 part program. If you can commit to once a week, you will build a profile that you can not only feel proud of, but connects and converts in just 3 months. Interested?
I'm Jo Saunders, known as the LinkedIn Demystifier, a leading LinkedIn expert in Australia. I guide professionals and organisations in setting up and using tools such as LinkedIn effectively and efficiently, with personality, and have been actively learning and teaching LinkedIn since 2010. Connect with me: http://www.linkedin.com/in/josaunders
I have trained thousands of people in how to set up and use LinkedIn through mentoring, and workshops. This online course brings the training to anyone, anywhere at an affordable price.
Do you want to...
... build and boost your personal brand?
... be the go-to-expert in your field?
... take up the first page go Google results?
... attract more leads and opportunities?
... be known remembered and chosen?
If you answered yes to more than one of these questions, have some time and are ready to invest in yourself, then lets get started!
If you want all this but have no time, then chat to me about my other profile building, mentoring and management services.
The program is split into bite sized chunks with actionable tasks, with the view that at the end of the program you will not only have an up to date professional profile, but will have a plan to remain visible, memorable and top of mind. Even a professional with an All Star Profile will learn new things.
The program includes
The aim of our program is to take you through the following stages;
The program is suitable for business owners, consultants, marketing staff and business development managers, and staff. Any professional can benefit from this program.
Previous students include;
Speakers, trainers, business coaches, real estate professionals, property experts, legal and financial services, virtual assistants, graphic designers, copywriters, marketing managers, photographers, authors and many more.
I look forward to helping you transform your profile into a personal landing page to showcase your talents and expertise, and build an online profile that increases your profits and brings you opportunities.
Introduction to the Program
Welcome to the program
Why invest in LinkedIn?FREE PREVIEW
What are your biggest LinkedIn frustrations right now?
Create a course folder
Capture your current profile
Digital Footprint Foundations Overview
Purpose, Foundations and ROI of LinkedIn
Values - Vision - Voice Worksheet
Metrics and Strategy
The importance of your Headline on LinkedIn
LinkedIn Headline Hacks eBook
LinkedIn Profile Worksheet
Lesson 1 Action and Overview
7 Step Summary Formula Overview
Lesson 2 - Summary Introduction
Adding a Summary - The Power of First Person
LinkedProfile - Worksheet B
7 Step Summary Formula Overview
7 Step Summary Formula in Detail with Examples
Summary - Live Walk Through and Examples
Lesson2 - Action Plan
Expanding Your Story Overview
Lesson 3 - Positioning and Connecting the Dots
Experience - Current Roles
Experience - Past and the Mobile App
How to Showcase Your Expertise Through Publications
Projects and Collaboration
Memberships, Volunteering and Professional Development
Skills and Endorsements
Education, Achievements and Additional Info
Lesson 3 Overview and Action
Social Proof Overview
Lesson 4 - Social Proof Introduction
External Social Proof
Social Selling Index (SSI) - What is yours?
What is your current SSI?
Recommendations, Endorsements and How to Manage Them
Managing your Footprint, Profile Views and Privacy Settings
Lesson 4 Overview, Metrics and Action Plan
LESSON 5 – GOALS, PLANNING & ACTIVITY
Social Metrics, Social Triggers and Planning Your Action
LESSON 6 – CONNECTION STRATEGY
Lesson 6 - Connection Strategy and Management
Connection Strategy eBook
LESSON 7 – CONTENT STRATEGY
Lesson 7 - Content Strategy - Planning, Publishing & Repurposing
Content Strategy Worksheet
Publishing and Repurposing eBook
Blog Editorial Calendar
LESSON 8 – COMPANY PAGE STRATEGY
Lesson 8 - Company Page and Ad Strategy
Company Page Worksheet
LESSON 9 – GROUP STRATEGY
Lesson 9 - Selecting, Managing and Engaging in Groups
LESSON 10 – COMMUNICATION STRATEGY
Lesson 10 - Engagement, Connection Management
Relationship Building List
LESSON 11 – 3RD PARTY APPS
Lesson 11 - 3rd Party Tools
LESSON 12 – PERFORMANCE REVIEW
Performance Metrics Overview
Goals and Metrics
Weekly Action Plan Template
Daily Action Plan Template
Planning and Tracking (Lesson 12 Extract)FREE PREVIEW
LInkedIn Profile Audit
LinkedIn Profile Audit details
LinkedIn Profile Audit
How to Back Up your Data
How Often Will You Back Up?
Creating Social Media Guidelines
What is your SSI now?
LinkedIn Privacy and Settings Overview