Ready to transform your LinkedIn presence and bring in more profit?
You have seconds to make a great first impression. What impression is your LinkedIn profile making right now?
Is it helping you to be known, remembered and chosen by more people in your target market?
Whether you are looking for new clients, new contracts or opportunities, your audience are looking for you online. If you cannot be found and get lost in the crowd, how will they know how perfect you are for them?
LinkedIn is the largest professional social network and a publishing platform among other things, and is the go to tool for many professionals. A well-written profile will show up on Google and could even out-rank your website.
Do you struggle to write about yourself?
Talking about your career achievements, qualifications and expertise can be a challenge, as we try to balance our personal brand, career brand and our ego. We either go straight into tooting our own horn, which may appear arrogant, or we skirt around it and miss the mark completely. There is a fine art to positioning yourself as the expert you are, while focussing on your ideal client. Throw the 'Tall Poppy Syndrome' out of the window and build a strong personal professional brand that connects with your audience, through our proven formulas, framework and expert support.
Overwhelmed or confused?
Using tools such as LinkedIn can be daunting and often people don't do anything for fear of looking unprofessional.
Get your LinkedIn presence under control through expert support, tutorials and templates, through our 12 part program. If you can commit to once a week, you will build a profile that you can not only feel proud of, but connects and converts in just 3 months. Interested?
I'm Jo Saunders, known as the LinkedIn Demystifier, a leading LinkedIn expert in Australia. I guide professionals and organisations in setting up and using tools such as LinkedIn effectively and efficiently, with personality, and have been actively learning and teaching LinkedIn since 2010. Connect with me: http://www.linkedin.com/in/josaunders
You are invited to join the LinkedIn Transformation Program
I have trained thousands of people in how to set up and use LinkedIn through mentoring, and workshops. This online course brings the training to anyone, anywhere at an affordable price.
Is this program for you?
Do you want to...
... build and boost your personal brand?
... be the go-to-expert in your field?
... take up the first page go Google results?
... attract more leads and opportunities?
... be known remembered and chosen?
If you answered yes to more than one of these questions, have some time and are ready to invest in yourself, then lets get started!
If you want all this but have no time, then chat to me about my other profile building, mentoring and management services.
How is the program structured?
The program is split into bite sized chunks with actionable tasks, with the view that at the end of the program you will not only have an up to date professional profile, but will have a plan to remain visible, memorable and top of mind. Even a professional with an All Star Profile will learn new things.
The program includes
- 12 comprehensive Lessons, with video, slides, worksheets and templates to work with your preferred learning style.
- Access to the course community to ask those curly questions, during and after the course
- Live webinars and bonus content
- Lifetime access to the course content
- Updates and extras as LinkedIn evolves
The aim of our program is to take you through the following stages;
- LESSON 1 – PURPOSE & DIGITAL FOOTPRINT ESSENTIALS
- LESSON 2 – SUMMARY FORMULA
- LESSON 3 – EXPANDING YOUR STORY
- LESSON 4 – SOCIAL PROOF
- LESSON 5 – GOAL SETTING & PLANNING
- LESSON 6 – CONNECTION STRATEGY AND MANAGEMENT
- LESSON 7 – CONTENT STRATEGY
- LESSON 8 – COMPANY PAGE AND AD STRATEGY
- LESSON 9 – GROUP STRATEGY
- LESSON 10 – COMMUNICATION STRATEGY
- LESSON 11 – 3RD PARTY TOOLS
- LESSON 12 – PERFORMANCE METRICS, REVIEW AND PLANNING - WHAT NEXT
- SUMMARY – WHAT NEXT, PRIVACY AND AUDITING
Who is this program for?
The program is suitable for business owners, consultants, marketing staff and business development managers, and staff. Any professional can benefit from this program.
Previous students include;
Speakers, trainers, business coaches, real estate professionals, property experts, legal and financial services, virtual assistants, graphic designers, copywriters, marketing managers, photographers, authors and many more.
Ready to get started?
I look forward to helping you transform your profile into a personal landing page to showcase your talents and expertise, and build an online profile that increases your profits and brings you opportunities.
Lesson 1 - Purpose, Foundations and ROI
Lesson 2 - The 7 Step Summary Formula
Lesson 3 - Expanding Your Professional Story
Expanding Your Story Overview
Lesson 3 - Positioning and Connecting the Dots
Experience - Current Roles
Experience - Past and the Mobile App
How to Showcase Your Expertise Through Publications
Projects and Collaboration
Memberships, Volunteering and Professional Development
Skills and Endorsements
Education, Achievements and Additional Info
Lesson 3 Overview and Action
Lesson 4 - Social Proof and Metrics
Social Proof Overview
Lesson 4 - Social Proof Introduction
External Social Proof
Social Selling Index (SSI) - What is yours?
What is your current SSI?
Recommendations, Endorsements and How to Manage Them
Managing your Footprint, Profile Views and Privacy Settings
Lesson 4 Overview, Metrics and Action Plan
Lesson 5 - Social Triggers
Lesson 6 - Connection Strategy and Management
Lesson 7 - Content Strategy
Lesson 8 - Company Page and Ad Strategy
Lesson 9 - Group Strategy
Chapter 10 - Communication Strategy
Lesson 12 - Performance Metrics, Review and Planning
LESSON 12 – PERFORMANCE REVIEW
Performance Metrics Overview
Goals and Metrics
Weekly Action Plan Template
Daily Action Plan Template
Planning and Tracking (Lesson 12 Extract)
LInkedIn Profile Audit
LinkedIn Profile Audit details
LinkedIn Profile Audit
How to Back Up your Data
How Often Will You Back Up?
Creating Social Media Guidelines
What is your SSI now?