Course Description

Ready to transform your LinkedIn presence?

You are invited to join the LinkedIn Transformation Program - Profile Building course

We have trained thousands of people in how to set up and use LinkedIn through mentoring, and workshops. This online course brings the training to anyone, anywhere at an affordable price.

The program is split into bite sized chunks with actionable tasks, with the view that at the end of the program you will not only have an up to date professional profile, but remain visible, memorable and top of mind. Even a professional with an All Star Profile will learn new things.


PROGRAM FORMAT

The aim of our program is to take you through the following stages of profile building;

INTRODUCTION

LESSON 1 – PURPOSE & DIGITAL FOOTPRINT ESSENTIALS

LESSON 2 – SUMMARY FORMULA

LESSON 3 – EXPANDING YOUR STORY

LESSON 4 – SOCIAL PROOF

SUMMARY - GOAL SETTING & PLANNING

It includes a range of templates and ebooks, including our signature 7 Step Summary Formula, Headline formulas, and a Profile audit you can conduct yourself.

Join our Facebook group to learn more, compare notes and seek feedback.

I look forward to helping you transform your profile into a personal landing page to showcase your talents and expertise.

LinkedIn Demystifer

Jo Saunders

Jo Saunders is a personal branding and content marketing consultant and educator known for demystifying LinkedIn. She is passionate about inspiring individuals and organisations to use social media tools to connect and communicate effectively and authentically, to build relationships and attract opportunities.Connect: @JoSaundersAUhttps://au.linkedin.com/in/josaundershttp://www.wildfiresocialmarketing.com

Course curriculum

  • 1

    Introduction

  • 2

    Lesson 1 - Purpose, Foundations and ROI

    • Digital Footprint Foundations Overview

    • Social Business

    • Purpose, Foundations and ROI of LinkedIn

    • The LinkedIn Profile Foundations

    • Values - Vision - Voice Worksheet

    • Metrics and Strategy

    • The importance of your Headline on LinkedIn

    • 3 Headline Formulas

    • LinkedIn Headline Hacks eBook

    • LinkedIn Profile Blueprint Worksheet

    • Lesson 1 Action and Overview

    • Homework Activites
  • 3

    Lesson 2 - The 7 Step Summary Formula

    • 7 Step Summary Formula Overview

    • The Summary Teaser

    • Summary Teaser Examples -character/word count

    • Lesson 2 - Summary Introduction

    • Adding a Summary - The Power of First Person

    • 7 Step Summary Formula Overview

    • New 7 Step Summary Formula

    • 7 Step Summary Formula in Detail with Examples

    • Rich Media

    • Summary - Live Walk Through and Examples

    • Lesson2 - Action Plan

    • Homework Activities
  • 4

    Lesson 3 - Expanding Your Professional Story

    • Expanding Your Story Overview

    • Lesson 3 - Positioning and Connecting the Dots

    • New - Experience Formula

    • Experience - Current Roles

    • Experience - Past and the Mobile App

    • New - Skills - Expertise vs Delivery Method

    • Education, Achievements and Additional Info

    • Skills and Endorsements

    • New - Accomplishments

    • How to Showcase Your Expertise Through Publications

    • Projects and Collaboration

    • Memberships, Volunteering and Professional Development

    • Lesson 3 Overview and Action

    • Homework Activities
  • 5

    Lesson 4 - Social Proof and Metrics

    • What Metrics Matter to You?

    • Lesson 4 - Social Proof Introduction

    • External Social Proof

    • Social Proof Overview

    • Social Selling Index (SSI) - What is yours?

    • Capture your SSI

    • ​What is your current SSI?

    • Recommendations, Endorsements and How to Manage Them

    • Seek Recommendations

    • Internal Metrics

    • NEW - 3 formulas to track

    • Visibility Formula Components

    • Influence and Engagement Components

    • Managing your Footprint, Profile Views and Privacy Settings

    • Lesson 4 Overview, Metrics and Action Plan
  • 6

    Summary - Goal Setting and Planning

    • Goal Setting and Planning Overview

      FREE PREVIEW

    • New - Social Business Roadmap Example

    • LinkedIn Privacy and Settings Overview

    • LinkedIn Profile Audit details

    • LinkedIn Profile Audit

    • Weekly Action Plan Template

    • Daily Action Plan Template

    • How is your LinkedIn profile now?

    • Questions?

    • Program Feedback

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