Course Description

When did you last audit your LinkedIn presence?

We have seconds to make a great first impression. What impression is your LinkedIn profile making right now?

Is it helping you to be known, remembered and chosen by more people in your target market?

Whether you are looking for new customers, new contracts, partnerships or opportunities, your audience are online. If you cannot be found and get lost in the crowd, how will they know how perfect you are for them?

LinkedIn is the largest professional social network and is the go-to tool for many professionals. A well-written profile will show up on Google and could even out-rank your website.

I'm Jo Saunders, known as the LinkedIn Demystifier, a leading LinkedIn expert in Australia. I guide professionals and organisations in setting up and using tools such as LinkedIn effectively and efficiently, with personality, and have been actively learning and teaching LinkedIn since 2010. Connect with me:

Need More?

Join the LinkedIn Transformation Program

Do you want to...

... build and boost your professional brand?

... be the go-to-expert/organisation in your field?

... take up the first page go Google results?

... attract more leads and opportunities?

... be known remembered and chosen?

If you answered yes to more than one of these questions, have some time and are ready to invest in yourself, then let's get started!

If you want all this but have no time, then chat to me about my other profile building, mentoring and management services.

Ready to get started?

I look forward to helping you transform your profile into a personal landing page to showcase your talents and expertise, and build an online profile that increases your profits and brings you opportunities.


LinkedIn Demystifer

Jo Saunders

Jo Saunders is a personal branding and content marketing consultant and educator known for demystifying LinkedIn. She is passionate about inspiring individuals and organisations to use social media tools to connect and communicate effectively and authentically, to build relationships and attract opportunities.Connect: @JoSaundersAU

Course curriculum

  • 1


    • Introduction to the Program

    • Create a course folder

    • Where does your LinkedIn Profile rank in Google right now?

  • 2

    1. Capture Your Start Position

    • ACTIVITY 1 - Capture your current profile

  • 3

    2. Conduct Your Audit

    • ACTIVITY 2 - Conduct the audit

    • Print or download this LinkedIn Profile Audit

    • LinkedIn Profile Audit Instructions

    • What is your SSI?

    • LinkedIn Profile Blueprint

  • 4

    3. Back Up Your Profile

    • ACTIVITY 3 - Back Up your Profile

    • How to Back Up your Data

  • 5


    • Schedule a regular LinkedIn Profile Audit

    • What are your biggest LinkedIn frustrations right now?

    • Community

    • WHAT NEXT?

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