1112344615479188 LinkedIn Transformation Program - Profile Building Course

LinkedIn Transformation Program - Profile Building

How to build a lead generating LinkedIn profile | taught by Jo Saunders
  • 32 Videos
  • 2 Surveys
  • 9 Texts
  • 24 PDFs
  • 3 Disqus
  • 7.0 hrs

Course Curriculum

Introduction
04:52
Introduction to the Program FREE
Welcome to the program
Be Found - Be Remembered - Be Chosen
Why invest in LinkedIn? FREE
Where does your LinkedIn Profile rank in Google right now?
The Mission - What is Yours?
What are your biggest LinkedIn frustrations right now?
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Lesson 1 - Purpose, Foundations and ROI
38:33
Digital Footprint Foundations Overview
Social Business
Purpose, Foundations and ROI of LinkedIn
The LinkedIn Profile Foundations
Values - Vision - Voice Worksheet
Metrics and Strategy
The importance of your Headline on LinkedIn
3 Headline Formulas
LinkedIn Headline Hacks eBook
LinkedIn Profile Blueprint Worksheet
Lesson 1 Action and Overview
Homework Activites
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Lesson 2 - The 7 Step Summary Formula
54:00
7 Step Summary Formula Overview
The New Summary Teaser
Summary Teaser Examples -character/word count
Lesson 2 - Summary Introduction
Adding a Summary - The Power of First Person
7 Step Summary Formula Overview
New 7 Step Summary Formula
7 Step Summary Formula in Detail with Examples
Rich Media
Summary - Live Walk Through and Examples
Lesson2 - Action Plan
Homework Activities
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Lesson 3 - Expanding Your Professional Story
44:45
Expanding Your Story Overview
Lesson 3 - Positioning and Connecting the Dots
New - Experience Formula
Experience - Current Roles
Experience - Past and the Mobile App
New - Skills - Expertise vs Delivery Method
Education, Achievements and Additional Info
Skills and Endorsements
New - Accomplishments
How to Showcase Your Expertise Through Publications
Projects and Collaboration
Memberships, Volunteering and Professional Development
Lesson 3 Overview and Action
Homework Activities
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Lesson 4 - Social Proof and Metrics
54:19
What Metrics Matter to You?
Lesson 4 - Social Proof Introduction
External Social Proof
Social Proof Overview
Social Selling Index (SSI) - What is yours?
Capture your SSI
​What is your current SSI?
Recommendations, Endorsements and How to Manage Them
Seek Recommendations
Internal Metrics
NEW - 3 formulas to track
Visibility Formula Components
Influence and Engagement Components
Managing your Footprint, Profile Views and Privacy Settings
Lesson 4 Overview, Metrics and Action Plan
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Summary - Goal Setting and Planning
36:21
Goal Setting and Planning Overview FREE
New - Social Business Roadmap Example
LinkedIn Privacy and Settings Overview
LinkedIn Profile Audit details
LinkedIn Profile Audit
Weekly Action Plan Template
Daily Action Plan Template
How is your LinkedIn profile now?
Questions?
Program Feedback
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$29.00
LinkedIn Transformation Program - Publishing & Content Marketing
$39.00
LinkedIn Transformation Program - Building and Managing Your Network

Course description

Ready to transform your LinkedIn presence?

You are invited to join the LinkedIn Transformation Program - Profile Building course

We have trained thousands of people in how to set up and use LinkedIn through mentoring, and workshops. This online course brings the training to anyone, anywhere at an affordable price.

The program is split into bite sized chunks with actionable tasks, with the view that at the end of the program you will not only have an up to date professional profile, but remain visible, memorable and top of mind. Even a professional with an All Star Profile will learn new things.


PROGRAM FORMAT

The aim of our program is to take you through the following stages of profile building;

INTRODUCTION

LESSON 1 – PURPOSE & DIGITAL FOOTPRINT ESSENTIALS

LESSON 2 – SUMMARY FORMULA

LESSON 3 – EXPANDING YOUR STORY

LESSON 4 – SOCIAL PROOF

SUMMARY - GOAL SETTING & PLANNING

It includes a range of templates and ebooks, including our signature 7 Step Summary Formula, Headline formulas, and a Profile audit you can conduct yourself.

Join our Facebook group to learn more, compare notes and seek feedback.

I look forward to helping you transform your profile into a personal landing page to showcase your talents and expertise.

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Instructor

Jo Saunders
Jo Saunders
LinkedIn Demystifer

Jo Saunders is a personal branding and content marketing speaker and educator known for demystifying LinkedIn. She is passionate about inspiring individuals and organisations to use social media tools to connect and communicate effectively and authentically, to build relationships and attract opportunities. She has trained thousands of people around Australia in using LinkedIn more effectively, has been a judge of the Australian Web Awards for the last 3 years, has been featured in the book ‘Getting Your Business LinkedIn’ and was named one of the top 200 LinkedIn practitioners in the world. She invests many hours each week pressing buttons and discussing LinkedIn strategies with other specialists around the globe. Be sure to check out her LinkedIn Profile to discover more. https://au.linkedin.com/in/josaunders

http://www.wildfiresocialmarketing.com

JoSaunders-1Sheet.pdf

Jo Saunders

0422 431 039

jo@wildfiresm.com