1112344615479188 LinkedIn Transformation Program - Profile Building Course

LinkedIn Transformation Program for Virtual Assistants

How to build and manage a lead generating LinkedIn profile for your clients | taught by Jo Saunders
  • 46 Videos
  • 33 Texts
  • 12 PDFs
  • 4 Disqus
  • 2 Downloads
  • 12.0 hrs

Course Curriculum

Introduction
Introduction to the Program
Welcome to the program
Why invest in LinkedIn? FREE
What are your biggest LinkedIn frustrations right now?
Create a course folder
Capture your current profile
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Lesson 1 - Purpose, Foundations and ROI
Digital Footprint Foundations Overview
Purpose, Foundations and ROI of LinkedIn
ACTIVITY
Values - Vision - Voice Worksheet
Metrics and Strategy
The importance of your Headline on LinkedIn
REVIEW
LinkedIn Headline Hacks eBook
UPDATED - LinkedIn Profile Worksheet
Lesson 1 Action and Overview
HOMEWORK
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Lesson 2 - The 7 Step Summary Formula
11:00
7 Step Summary Formula Overview
Lesson 2 - Summary Introduction
Adding a Summary - The Power of First Person
LinkedProfile - Worksheet B
7 Step Summary Formula Overview
7 Step Summary Formula in Detail with Examples
Rich Media
Summary - Live Walk Through and Examples
NEW - The Summary - how to create to match the new user interface
Lesson2 - Action Plan
HOMEWORK
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Lesson 3 - Expanding Your Professional Story
Expanding Your Story Overview
Lesson 3 - Positioning and Connecting the Dots
Experience - Current Roles
Experience - Past and the Mobile App
How to Showcase Your Expertise Through Publications
Projects and Collaboration
Memberships, Volunteering and Professional Development
Skills and Endorsements
Education, Achievements and Additional Info
Lesson 3 Overview and Action
HOMEWORK
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Lesson 4 - Social Proof and Metrics
Social Proof Overview
Lesson 4 - Social Proof Introduction
External Social Proof
Social Selling Index (SSI) - What is yours?
​What is your current SSI?
Recommendations, Endorsements and How to Manage Them
Internal Metrics
Managing your Footprint, Profile Views and Privacy Settings
Lesson 4 Overview, Metrics and Action Plan
HOMEWORK
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Lesson 5 - Social Triggers
LESSON 5 – GOALS, PLANNING & ACTIVITY
Social Metrics, Social Triggers and Planning Your Action
Homework
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Lesson 6 - Connection Strategy and Management
LESSON 6 – CONNECTION STRATEGY
Lesson 6 - Connection Strategy and Management
Connection Strategy eBook
HOMEWORK
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Lesson 7 - Content Strategy
LESSON 7 – CONTENT STRATEGY
Lesson 7 - Content Strategy - Planning, Publishing & Repurposing
Content Strategy Worksheet
Publishing and Repurposing eBook
Blog Editorial Calendar
Publisher Template
HOMEWORK
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Lesson 8 - Company Page and Ad Strategy
LESSON 8 – COMPANY PAGE STRATEGY
Lesson 8 - Company Page and Ad Strategy
Company Page Worksheet
​Homework
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Lesson 9 - Group Strategy
LESSON 9 – GROUP STRATEGY
Lesson 9 - Selecting, Managing and Engaging in Groups
HOMEWORK
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Chapter 10 - Communication Strategy
LESSON 10 – COMMUNICATION STRATEGY
Lesson 10 - Engagement, Connection Management
Relationship Building List
HOMEWORK
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Lesson 11 - 3rd Party Tools
LESSON 11 – 3RD PARTY APPS
Lesson 11 - 3rd Party Tools
HOMEWORK
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Lesson 12 - Performance Metrics, Review and Planning
LESSON 12 – PERFORMANCE REVIEW
HOMEWORK
Performance Metrics Overview
Goals and Metrics
Weekly Action Plan Template
Daily Action Plan Template
Planning and Tracking (Lesson 12 Extract) FREE
Monthly Tracking
LInkedIn Profile Audit
LinkedIn Profile Audit details
LinkedIn Profile Audit
How to Back Up your Data
How Often Will You Back Up?
Creating Social Media Guidelines
Summary
What is your SSI now?
HOMEWORK
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SUMMARY - What Next, Privacy and Profile Auditing
WHAT NEXT?
LinkedIn Privacy and Settings Overview
Questions?
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Course description

Ready to transform your client's LinkedIn presence?

We have seconds to make a great first impression. What impression is your client's LinkedIn profile making right now?

Is it helping your clients to be known, remembered and chosen by more people in your target market?

Whether you and your clients are looking for new customers, new contracts or opportunities, your audience are looking for you online. If you cannot be found and get lost in the crowd, how will they know how perfect you are for them?

LinkedIn is the largest professional social network and a publishing platform among other things, and is the go to tool for many professionals. A well-written profile will show up on Google and could even out-rank your website.

I'm Jo Saunders, known as the LinkedIn Demystifier, a leading LinkedIn expert in Australia. I guide professionals and organisations in setting up and using tools such as LinkedIn effectively and efficiently, with personality, and have been actively learning and teaching LinkedIn since 2010. Connect with me: http://www.linkedin.com/in/josaunders

You are invited to join the LinkedIn Transformation Program

I have trained thousands of people in how to set up and use LinkedIn through mentoring, and workshops. This online course brings the training to anyone, anywhere at an affordable price.

Is this program for you?

Do you want to...

... build and boost your personal brand?

... be the go-to-expert in your field?

... take up the first page go Google results?

... attract more leads and opportunities?

... be known remembered and chosen?

If you answered yes to more than one of these questions, have some time and are ready to invest in yourself, then lets get started!

If you want all this but have no time, then chat to me about my other profile building, mentoring and management services.

How is the program structured?

The program is split into bite sized chunks with actionable tasks, with the view that at the end of the program you will not only have an up to date professional profile, but will have a plan to remain visible, memorable and top of mind. Even a professional with an All Star Profile will learn new things.

The program includes

  • 12 comprehensive Lessons, with video, slides, worksheets and templates to work with your preferred learning style.
  • Access to the course community to ask those curly questions, during and after the course
  • Live webinars and bonus content
  • Lifetime access to the course content
  • Updates and extras as LinkedIn evolves

PROGRAM FORMAT

The aim of our program is to take you through the following stages;

  • INTRODUCTION
  • LESSON 1 – PURPOSE & DIGITAL FOOTPRINT ESSENTIALS
  • LESSON 2 – SUMMARY FORMULA
  • LESSON 3 – EXPANDING YOUR STORY
  • LESSON 4 – SOCIAL PROOF
  • LESSON 5 – GOAL SETTING & PLANNING
  • LESSON 6 – CONNECTION STRATEGY AND MANAGEMENT
  • LESSON 7 – CONTENT STRATEGY
  • LESSON 8 – COMPANY PAGE AND AD STRATEGY
  • LESSON 9 – GROUP STRATEGY
  • LESSON 10 – COMMUNICATION STRATEGY
  • LESSON 11 – 3RD PARTY TOOLS
  • LESSON 12 – PERFORMANCE METRICS, REVIEW AND PLANNING - WHAT NEXT
  • SUMMARY – WHAT NEXT, PRIVACY AND AUDITING

Who is this program for?

The program is suitable for business owners, consultants, marketing staff and business development managers, and staff. Any professional can benefit from this program.

Previous students include;

Speakers, trainers, business coaches, real estate professionals, property experts, legal and financial services, virtual assistants, graphic designers, copywriters, marketing managers, photographers, authors and many more.

Ready to get started?

I look forward to helping you transform your profile into a personal landing page to showcase your talents and expertise, and build an online profile that increases your profits and brings you opportunities.

START NOW...

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Instructor

Jo Saunders
Jo Saunders
LinkedIn Demystifer

Jo Saunders is a personal branding and content marketing speaker and educator known for demystifying LinkedIn. She is passionate about inspiring individuals and organisations to use social media tools to connect and communicate effectively and authentically, to build relationships and attract opportunities. She has trained thousands of people around Australia in using LinkedIn more effectively, has been a judge of the Australian Web Awards for the last 3 years, has been featured in the book ‘Getting Your Business LinkedIn’ and was named one of the top 200 LinkedIn practitioners in the world. She invests many hours each week pressing buttons and discussing LinkedIn strategies with other specialists around the globe. Be sure to check out her LinkedIn Profile to discover more. https://au.linkedin.com/in/josaunders

http://www.wildfiresocialmarketing.com

JoSaunders-1Sheet.pdf

Jo Saunders

0422 431 039

jo@wildfiresm.com